What's Naturally Trending from 2022 Natural Products Expo West?

What's Naturally Trending from 2022 Natural Products Expo West?


What can 16 scientists, chefs, and researchers uncover at one show? They can dig up a whole lot of innovations, trend-setting products, emerging business models, strategies, and insights.

The CuliNex and InsightsNow teams co-hosted a booth at Natural Products Expo West in Anaheim, California last week, featuring our collaborative model for creating product development breakthroughs with consumer-guided insights. In addition, we set out to capture all things Naturally Trending™ in order to report back to our clients and stakeholders that may not have attended. We spanned the show, capturing 250 experiences and 650 photos using Flavor360 Solutions technology to determine what is Naturally Trending at this time.

Last week, Mark Crowell (CuliNex), Dave Lundahl (InsightsNow) and Robert Danhi (Flavor360) shared a deep dive on the trends and product highlights we discovered and the reasons that innovators should pay attention. To watch the video, click here to view.

In addition, each day Mark reported his top observations live from the show floor. These short videos capture his immediate impressions after decades of leadership in the natural food industry. What Mark doesn’t say in the videos is how spectacular it was to reconnect after this long two-year hiatus. Expo West really does provide an exceptional thumbprint of what is coming in consumer food products. We were honored to be part of the energized North Hall and see new and old friends. Connect with our team to learn more about how we can support your next breakthrough innovation.

Plant-based innovations, especially seafood and milks.

Functional sweets and indulgence with a purpose.

Fermentation and plant-based dips deliver on flavor

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