A grain of an idea can lead to a lot of “what ifs”, “what nows” and “what’s nexts”. We work directly with clients to uncover consumer motivations that guide culinary innovation and food product development. Our team of project managers and specialists and our acclaimed Culinologists work side by side with you—whether it’s an initial idea, an early prototype, or a product reformulation. And the intellectual property we develop with you stays with you. It’s our guarantee.

Consumer Insights

CuliNEX can help you make informed decisions by asking the right questions from the beginning. Before we can create the next big thing in food, we need to know what consumers are hungry for. We look for what’s missing in the market or what the market may not even know is possible. By making the consumer a partner in co-creating and co-developing our finished product, we develop breakthroughs together.


We serve our clients to find the big ideas, define the fuzzy front end, and build out product concepts for consumer screening. Our expertise lies in exploring the brand, category, and product portfolio of a company to find the great opportunity platforms and using proven processes to ideate and screen new product ideas. We keep a masterful lens on culinary and consumer trends to create commercially viable concepts.

Product Development

At CuliNEX, we are first and foremost experts in food product development. Our experience in nearly every food category allows us to achieve deliciousness day in and day out. We develop our products with the end in mind, building within a framework of feasibility to increase successfully moving from benchtop to production line. Bringing great products to life comes naturally at CuliNEX. We are masters at reformulating and refining processes to optimize existing products.


Now that you have a product you love, it’s time to bring all the pieces together to manufacture it at scale. From pilot testing through co-man search and validation through plant trials, your innovation will reach the production floor with the assurance that we’ve handed off a gold standard formula.

List of Services

  • Opportunity analysis
  • Top platform identification
  • Consumer idea screening
  • Category review
  • Ideation sessions
  • Innovation workshops
  • Food product development strategy
  • Concept development
  • Culinary development
  • Prototype development
  • Packaging development
  • Feasibility assessment
  • Consumer validation
  • Cost modeling
  • Technical review
  • Ingredient testing
  • Ingredient sourcing
  • Benchtop development and formulation
  • Product formula optimization
  • Product reformulation
  • Sensory evaluation
  • Shelf-life testing
  • Contract manufacturing (co-man) search and validation
  • Consumer testing
  • Pilot run support
  • Process optimization
  • Plant trial
  • First production
  • On-site manufacturing support
  • Shelf-life extension

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