CuliNex Expands Business Development Team

Posted November 09, 2021 in News

On a continuing growth path, CuliNex, the country’s top clean label food product consultancy, has recruited two industry veterans to accelerate their business development and marketing activities.

Lucinda SalinasCuliNex is pleased to announce the appointment of Lucinda Salinas as Senior Director of Business Development. Lucinda brings over 30 years of food industry experience to the team.  She will lead strategic sales, marketing and innovation efforts, reimagining how CuliNex will attract, nurture and serve its growing client list.

Before joining CuliNex, Salinas led key account sales and innovation services for Full Harvest Technologies, a groundbreaking business marketplace for surplus and imperfect produce. Prior to Full Harvest, she was the director of Category Marketing and Consumer Insights for IFF’s North American Taste Division before being promoted to lead business development for PowderPure by IFF. At National Food Labs, she served as Group Vice President for many years where she built and grew the innovation, product development and commercialization services portfolio.

Mark Crowell, founder and CEO says of Salinas, “She is an instrumental addition to our leadership team at CuliNex, far beyond the business development role she is serving. Organizational culture is a driving force to our success at CuliNex, and Lucinda brings proven leadership in empowering teams to accomplish great things.”

Salinas graduated from the University of California Davis with a Bachelor of Science in Food Biochemistry and followed with an MBA from Saint Mary’s College of California. She lives in the Columbia River Gorge in Oregon with her husband, Steve, and their menagerie of cats, chickens and quail.

Kathy StephensonKathy Stephenson joined the CuliNex family in September as the Director of Marketing, with the goal of elevating the organization’s presence in the marketplace, telling the CuliNex story, and introducing clients to current services. She will also oversee the launch of innovative initiatives the organization plans for clients looking for clean-label and plant-based formulation.

Stephenson has 30 years of food marketing experience with consumer, retail, foodservice and ingredient companies, both as a marketer and agency leader. Her first roles as a food scientist and brand manager at the Clorox Company led to work with various food marketing agencies and most recently a marketing and communication leadership role with Pear Bureau Northwest. Stephenson’s food experience encompasses much of the market spaces shared by CuliNex clients, helping the team to find new service opportunities.

“We know our service is unmatched in our industry with most of our new business coming from client referrals. Bringing an experienced marketer like Kathy onto the team will help us grow our awareness and amplify our service excellence across the food industry,” said Mark Crowell, founder and CEO of CuliNex.

Stephenson earned an MBA at UC Berkeley, Hass School of Business and a Bachelor of Science in Food Science and Technology from Oregon State University. She and her husband live in Portland, OR where she enjoys hiking and sampling the food cart landscape in her town.