The Culinology® Approach

Culinology® is at the heart of everything we do. We believe this blend of culinary arts and food science gives us a strategic advantage. Our commitment to Culinology® allows us to fully explore all avenues of development, taking the best tools from culinary trends and craft and leading edge of food science to find you the best solutions for your needs.

Our Process

Our experience proves that a disciplined, methodical approach to innovation discovery and product development yields the best results, so we use a stage-gate model as our preferred planning approach. The result is a well-defined project plan that avoids costly mistakes, rework and wasted time. Our success rate moving from benchtop to commercialization provides the assurance our clients need.

We are passionate and curious about food. Our approach is creative, yet disciplined, methodical and flexible, with a keen eye to building lasting relationships with our clients and vendors. We love what we do, and it shows.

Our Process Flow

Innovation Services

Innovation Whitespace & Opportunity Analysis 

Explore & Assess to Bring Innovation to Market Faster

How can you be sure your sweet idea will succeed? CuliNex can help you make informed decisions by asking the right questions from the beginning.

We will help you see what is missing in the market, scope out the opportunity, assess the competition, understand manufacturability, and identify commercially viable new product opportunities.

Whitespace Discovery - finding the convergence of trends and innovation:

  • Consumer and Industry Trends
  • Culinary and Culture
  • Product and Category Review
  • Consumer Behavior
  • Commercialization Technology

Ideation & Creative Concepting

Creative Ideas & Concepts to Get Stakeholders Salivating

CuliNex can help you flesh out ideas whether you already have a starting point or need some inspiration. We put pen to paper on how your products should look, taste, and feel, so you know exactly what you are getting.

Whether you want a simple menu of concepts to screen with your team or consumers or need us to blow out ideas with detailed descriptions, consumer benefits, market and consumer trend rationale, processing considerations and packaging opportunities, potential flavor profiles, and visually stimulating graphics and imagery – CuliNex Innovation services have you covered.


  • Ideation Sessions
  • Concept Statements
  • Concept Design Briefs
  • New Product Platform Concepts
  • New SKU/Flavor Concepts

Product Development

From Concept to Commercialization

To be done well, product development requires sharp vision, robust formulation, thorough testing, thoughtful ingredient sourcing, and proper processing in production. Whether we are cleaning up labels, making better-for-you food by adding plants or reducing sugar, improving processing consistency, extending shelf life, or sourcing great vendor partners, our experienced team is up to the task to suit your vision, timeline, and budget.

Ready to talk about your next project? Let's chat!

Ingredient Sourcing & Testing

Select the Best Quality Ingredients

Because we work in all food categories, the CuliNex network of clean label ingredient suppliers is both broad and deep, which means we will find you the right ingredients for your products no matter the volume or rigorous the requirements.

Facing supply chain challenges? CuliNex can help source or test your ingredient substitutions providing an extra hand when you are working to keep production running in these challenging times.

We ensure your product is compliant with current regulations when drafting nutritional panels, ingredient declarations, allergen statements and proposed label claims. Your products are only as good as the ingredients in them—let us help you source the best.


  • Industrial Ingredient Sourcing
  • Supply Chain resolution
  • Documentation & Specification Review
  • Price Estimates 
  • Technical Research & Functionality Review
  • Vetting & Testing in Formulation
  • Competitive Testing in Application
  • Acceptance testing


Our Culinologists are experts at formulating Plant Based products. Whether you are after analogues to seafood, poultry, or meat, or you are aiming for super nutritious, clean label, vegan, and vegetarian SKUs, we understand the unique formulating challenges, specialized ingredients and plant processes required for optimum results.


Aside from our full-service product developement services, we are experts at solving issues unique to Plant-Based development:

  • Taste modulation
  • Shelf-life extension
  • Masking beaniness, protein off-notes
  • Savory, meat taste
  • Juiciness and succulence
  • Char, smoke, grill, roasted flavors
  • Meaty bite, snap and texture
  • Moisture retention
  • Food safety
  • Simple ingredient statements, clean label solutions
  • Optimum ingredient selection

Contact us about plant-based solutions



Take the Gold Standard from Concept to Commercialization

Now that you have a product you love, it’s time to bring all the pieces together to manufacture it at scale. We dig into the details as we develop your product, including formulation and process development concurrent with the sourcing of viable manufacturer partners so we can make prototype samples that are manufacturable at scale.

We consider food safety and quality control when making recommendations for production process flow, equipment, packaging materials and proposed shelf-life test protocol. In collaboration with production managers and plant personnel, we’ll be your right-hand as we make tweaks to formula and process and provide full documentation.


  • Contract Manufacturer Sourcing & Vetting
  • Formula Commercialization
  • Plant Assessments & Audits
  • Process Development & Optimization
  • Specification Development
  • On-Site Production Support: Pilot Testing, Plant Trials, First Production Run

Let's talk about manufacturing



Accelerate Breakthrough Product Development

The CRAEVS project team consists of CuliNex (Product Development) and InsightsNow (Consumer Research). Together our companies have formed a strategic alliance to provide CPG clients with a turnkey product development methodology 

We can accelerate your clean label and plant-based product development by UNCOVERING implicit consumer motivations and using our model to CO-CREATE breakthrough concepts and CO-DEVELOP winning products with consumer-guided insights. Reach out to learn how we can accelerate breakthrough innovations in a crowded marketplace.

Complete our contact form and ask about CRAEVS.

Marketing & Sales Support

CuliNex provides "soup-to-nuts" sales support giving your team the competitive edge.

We’re here to help with everything from key account culinary services, to technical presentations, training, applications development and competitive research. From sales strategy development to tactical support – CuliNex is there to support your sales effort.


  • Ideation session training
  • Product training
  • Sensory evaluation training


  • Culinary research
  • Technical writing
  • Application development
  • Competitive market analysis & product evaluation 


  • Menu applications
  • Food photography
  • Demonstration & videos
  • Creative writing
  • Culinary workshops & trends presentations 


  • Sales material development
  • Key account sales support
  • Tradeshow management

Product development solutions and strategic business services for the food industry

How can we help you?

Contact Us