The Push for Transparency in Food Labels: How It's Changing the Industry

Today, the consumer wants more transparency in packaged foods. The expectation is cleaner, simpler ingredient labels.

Consumers in California support the state’s California’s new legislation that bans certain ingredients in processed foods. Brominated vegetable oil, potassium bromate, propylene glycol, certain parabens, and Red Dye No. 3 are among the banned substances. This push for transparency means brands are rushing to reevaluate their ingredient lists before 2027. By staying ahead of the curve, our clients can make changes now to ensure that their products meet the latest FDA guidelines.

Clean Label Food Experience

At CuliNEX we’ve been reformulating products to meet Clean Label standards for over two decades. Our experience is unsurpassed in understanding the levers to pull in reformulating.

“If we do our job well, the customer won't know there's a change to the product, unless they're looking at the label,” said Mark Crowell, CEO. “We work with our clients to reformulate a brand that’s acceptable from a sensory change standpoint and keep consumers happy with the products that they've come to know and love.” We develop reformulations that don’t just meet new legal requirements—they also maintain product integrity.

 Innovation and Experience to Reformulate Your Brand

It’s not easy for a brand to adjust to the growing demand for transparency and the movement toward reformulation. CuliNEX has been helping our partners meet the challenge of delivering products that align with consumers' expectations — reformulated with clean, recognizable ingredients.

2025 is the year to innovate your next product with natural ingredients. Contact us at CuliNEX to learn how our expertise and resources can streamline your reformulation process and stay competitive in the rapidly evolving food market.