3 Ways CPG Brands Can Affordably Reformulate for GLP-1 Users

GLP-1 users represent a food market of $190 billion today. This market is expected to grow 11% - 17% annually in the United States over the next 10 years. Many Package Good brands can meet the needs of this market with cost-effective reformulation projects. 

At CuliNEX, our Culinologists work closely with food brands to do smart reformulations, combining deep regulatory and ingredient knowledge with consumer insights. By focusing on simplicity, strategic sourcing, and clean, cost-effective ingredients, CuliNEX creates intentionally built products that appeal to today's consumers.

Here are three ways your brand can reformulate to meet the needs of the growing GLP-1 user market:

1. Reformulate with Clean, Nutrient-Dense Ingredients

GLP-1 users typically seek nutrient-rich, clean-label foods that support satiety and balanced nutrition. Our team can reformulate existing products using affordable, whole-food ingredients such as lentils, oats, peas, dairy, whole grains, and eggs—ingredients that are naturally high in fiber, protein, and key nutrients.

At CuliNEX, we conduct ingredient cost-optimization audits to help our clients reformulate without inflating their cost of goods budgets. Rather than relying on expensive, difficult to source, or expensive specialty ingredients, we guide our partners toward budget-conscious options that offer similar benefits, without the premium price tag.

2. Reformulate for Co-Manufacturing Efficiencies

The right co-manufacturing partner can significantly reduce overall production costs, avoid unnecessary capital investments, and provide flexibility through lower minimum order quantities. By partnering early in the reformulation journey, we help ensure your product is not only consumer-ready, but also co-man-friendly.

CuliNEX has built a trusted network of co-mans over our 20-year history. Our co-man network knows we deliver production-ready formulas that streamline their processes.

3. Simplify Formulations

Our benchtop development process prioritizes simplicity, optimizing for delicious taste, functionality, and target health claims while eliminating unnecessary ingredients and complicated ingredient statements.

GLP-1 users respond well to simple, transparent ingredient lists which are also a core value of Clean Label product development. We help clients reformulate with fewer ingredients, focusing only on those that deliver essential functionality, flavor, and nutrition.

Ready to Reformulate?

We help our clients reformulate to not only meet the moment but to build scalable, affordable solutions to future-proof your products.

If you're developing products for health-focused consumers, especially those using GLP-1s, now is the time to rethink your formulations. Partner with CuliNEX to develop products that are Clean Label, cost-effective, and built for performance in this emerging market.

Talk to Our Reformulation Experts. Schedule a conversation about your reformulation project today.