American Egg Board Innovation Pipeline Development
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The Challenge

In an effort to fill an innovation pipeline for manufacturers, foodservice, and others in the food industry, American Egg Board worked with the CuliNex Innovation team to ideate and develop concepts to broaden the use and excitement for eggs.

Our Solution

We take a holistic approach to ideation, considering the big picture and all angles. We bring together teams from different areas of expertise, our clients and even consumers to generate a wealth of ideas.

Live or virtual sessions are facilitated with proprietary innovation techniques to stimulate robust idea generation.

Following ideation and concepting, CuliNex generated professionally photographed images and served samples for company board meeting.

Client Benefit

Highly developed ideas and concepts create new opportunities for American Egg Board to build egg demand with key processors, manufacturers, and restaurants. 

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